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We craft digital experiences people remember.

Built with design, strategy, and AI-powered

Computer game firms Microsoft and Sony went head-to-head with the launch of new devices aimed at sparking a next-generation “console war”. Users from all over the world were tuned into communication and news channels trying to get a glimpse of the best-kept secret consoles until their official launch at the E3 Conference in LA.

Challenge

Sky News delivered frequent updates through articles on its main website but needed a better way to engage users while promoting their new suite of companion apps on mobile and tablet.

As correspondent Greg Milam went into the field interviewing the new generation of gamers, we realised that many didn’t know about consoles that made history and still remain relevant players in today’s market.

Solution

In response to the brief, our team developed a real game for iPad where users would drive our journalist Greg Milam into discovering games and consoles through history. Upon arriving at a sports arena in Los Angeles, viewers were invited to discover quickly the two main players in the market and their promises for the years to come.

Project Scope
1 year and 4 months

Role
UX Research, Usability Testing, Strategy

and UI Design

Tools
Sketch, Dovetail, Invision, Quicktime

1.1

Intro

The Lockheed Martin F-35 Lightning II is an American family of single-seat, single-engine, all-weather stealth multirole combat aircraft that is intended to perform both air superiority and strike missions. It is also able to provide electronic warfare and intelligence, surveillance, and reconnaissance capabilities. All packed in a £79 million piece of machinery.

1.1

Challenge

Skynews developed a series of articles created to inform the reader about this new investment from the British Airforce. The articles broke down costs, the fleet, functionality and controversial topics about the war machine. Our department was commissioned to develop a mobile experience to educate and engage our premium* readers. Within 5 working days! *Premium readers had accessed to exclusive content on mobile devices.

1.1

Solution

On a tight three days deadline, our team gathered information about our current content, assets and which channels of communication they have been deployed.

1.1

We developed the strategy below for launch:

1. On the website we created a series of banners promoting the article with teasers for the premium mobile experience in iPad;2. On TV readers watch and discover more from a budget point of view, performance, on location footage, etc. The app was also played by the presenters inviting readers to try it. 3. On iPad readers could learn about the airplane by PLAYING with it! The application took readers through an interactive tour around the jet's parts and weapons system. Users could use the tablet's accelerometer to see the fighter's structure. Live on : http://interactive.news.sky.com/2013/ipad/f35/index.html