Discover Antarctica Through Data: An Interactive Expedition Experience
international-antarctic-expedition
Project deadline
4 weeks
Role
Art Direction/ User Experience/ User Interface
Tools
Paper, Pencil, Sketch and Video cameras
The International Antarctic Expedition is aiming to raise awareness of the year 2041 - the point at which the politicians could start to amend the international treaty which protects Antarctica from drilling and mining.
Its organizers say the territorial claims made by numerous countries for Antarctica, although not legally recognised, do not bode well for the prospect of the continent maintaining its unique neutral status.
Challenge
To raise awareness about the expedition led by polar explorer Robert Swan, Sky News deployed a team to broadcasted the daily routine of those explorers on a mission to save Antarctica.
Solution
Sky News design team developed an app consisted of a ten day wheel that presented viewers with the main challenges faced to preserve the area, information about the continent, the team diaries and the zones already claimed by rich nations.
The project increased significantly the numbers of views during the days the app was live and generated a good social buzz on Twitter.
Click in the image to zooom
